HANGRY JOES
Graphic Design x Social Media Design & Reels x Marketing
Hangry Joes is a global franchise showing the world a Korean take on Nashville Hot Chicken. This collaboration between Hangry Joes came from 4 specific locations in need of social media marketing and food photography.
In this project, I was part of a team as the main graphic and social media designer. Leading me to create a series of reels and graphics for numerous holidays and promos for these 4 locations. In this process, I came across numerous challenges within these locations learning why they had trouble with their social media marketing and design. Mainly due to Hangry Joes corporate not providing proper branding guidelines and damaged pixelated visual assets for their 4 locations.
Despite these challenges, we were able to grow their follower count by more than 30% and the most successful reel reached 11k views, reached 4,478 accounts, had 57 shares, and 7 saves.
*This reel is the first one shown on this page.
