ShopDarVTG
Graphic Design x Brand Direction x Brand Development
ShopDarVTG is a Cambodian-owned, women’s second-hand curated clothing shop in Northern Virginia, founded by Darlene You. Rooted in individuality and timeless style, it celebrates sustainable fashion.
For this branding project, I captured Darlene’s Y2K digi-cutesy girl persona—central to her vision for ShopDarVTG. She envisioned a bear in her logo, paired with a digital Y2K girly aesthetic.
Key elements include a hand-drawn logo with a cutesy charm, pixelated textures, and Y2K-inspired visuals across assets like business cards and store banners. The color story reflects a take on femininity, empowering women through the joy of second-hand fashion.
*On-going brand development is in progress: Website, brand assets (Ex: hangtags), and lookbooks for future drops
Logo & Logomark | B&W Logo & Logomark
Fonts | Color Story
Business Card | Store Banner
